Since the Rolling Stones kicked off their 50 & Counting North American tour dates earlier this month, rumors have been surfacing that the band has had a difficult time filling seats, due to ticket prices that reach up to $600.
However, John Meglen, co-president of the band’s tour promoter, AEG Live, says that’s simply not true.
In a recent interview with Billboard, Meglen stated, “It's unfortunate in our business that everybody wants to be cynics. The fact is, the tour is doing great and we have no problems whatsoever.”
Meglen also went on to deny that ticket prices were later slashed to ensure full venues, instead calling the cuts a “flex pricing” strategy, implemented to keep money away from scalpers.
“Did we hit a point where we ran out of people that would buy at $600? Yeah," Meglen said. “But why can't we do the 'market value’ thing? Why do we have to let the market value proposition live with the scalpers? Why should, in my estimation, $3 million go to the brokers, instead of the artists, in every one of these markets?”
Keith Richards also touched on the subject of high ticket prices when he sat down with Rolling Stone, though the guitarist had a different perspective.
“From my point of view, it's like this: We say we want to put a Stones tour together and people come to us with proposals. And these proposals are all basically the same. We actually did push down the prices a little bit. We took the lower offer, in other words”, Richards explained.
The rocker continued, “I don't have much to do with it other than I would like people to get in, to be able to afford to get in, without sort of starving their babies and all. And that's about it.”
The Stones, who appear on the cover of this month’s issue of Rolling Stone, recently announced a Washington D.C. concert date on June 24, which will reportedly mark the last of their U.S. summer shows.
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