The past two decades has
seen a massive growth in the number and variety of music festivals in
the UK. They have bequeathed us a plethora of things.
Here are 10 of them.
1. Fashionable wellington boots. When US
rappers start wearing wellies as a fashion statement you know the rubber
footwear has come a long way from the farmers' field. They are
available in every colour and pattern imaginable, sold in every shop
imaginable and worn by everyone imaginable - including said rapper Nicki
Minaj. "When Kate Moss rocked up to Glastonbury in a pair of Hunter
wellies and hot pants things were never going to be the same," says
fashion stylist Alicia Poole. "The boots are now an essential part of
the festival look and the festival look is the essential look of the
summer. You now get the likes of Marc Jacobs designing them."
2. The rise of the onesie. It might only have
arrived on the shelves of M&S in the past year, but the onesie has
long been a staple of the festival-goers wardrobe. The one-piece for
grown-ups is a perfect fit when it comes to the festival ethos of
leaving behind the constraints of everyday life, which for a lot of
people includes dressing like a sane adult. "People have walked around
in their pyjamas at festivals for years so wearing a onesie was a
natural progression," says Scott Williams, editor of eFestivals.co.uk.
"Animal designs are particularly popular."
3. The acceptance of fancy dress for adults.
Wearing jeans and a T-shirt just doesn't cut it for many festival goers.
Fancy dress is rife, ranging from those who seriously commit to a look -
see picture below - to those who dabble with wigs, fairy wings, tutus,
face paints. Some festivals actively promote fancy dress as part of the
whole experience and you're the odd one out if you don't dress up.
"Festivals have definitely spread the appetite for fancy dress beyond
the festival gates," says Poole. "It's rare to go on a night out these
days without seeing someone in a morph suit. You don't bat an eyelid
anymore."
4. Gin in a bag. There are no problems, only
solutions, according to John Lennon. It's a mantra the alcohol industry
has adopted when it comes to the ban on glass at festivals, the ban
being for obvious safety reasons. The solution? Gin in a bag. "Big
business was a bit slow to jump on the festival bandwagon, they thought
it was a fad," says Leon Wingham, publisher of the website This Festival
Feeling. "Not anymore, now they market anything they can as festival
friendly."
5. Baby and child ear protectors. They were
once the preserve of workmen digging roads, now parents can be seen
wrestling ear protectors onto the head of their young offspring at most
music festivals. Apple Martin, daughter of actress Gwyneth Paltrow and
musician Chris Martin, is the Kate Moss of toddler ear protectors. When
she was pictured wearing them at a concert they started flying off the
shelves. They now come in an array of neon colours, are available for
newborns and are increasingly being spotted at events such as bonfire
night.
6. Lesser-known county flags
.
A flag is multi-purpose when it comes to festivals. Hoisted above a
tent it can guide people home after a long night. Hoisted up a portable
pole it can help friends find each other in a crowd. For this to be most
effective you need something unusual, the official flag of Wiltshire
maybe? "Demand for regional flags has really shot up in the last few
year and festivals are definitely helping to drive that," says Graham
Wilkinson, managing director of the Hampshire Flag Company. "The most
requested flags are from the West Country and Yorkshire."
7. Flowery and patterned tents. Long gone are
the days when tents came in black, blue and green. Now you can get
anything from flowery Cath Kidston designs to Friesian cows and retro
rockets. "I don't mind them," says Matthew De Abaitua, author of The Art
of Camping: The History and Practice of Sleeping Under the Stars. "If a
flowery tent appeals to someone who would never have camped before then
that's good. The problem is when people just dump tents after the fun
is over. Festivals are like a big party no one wants to clean up."
8. Dry shampoo. It's been
around since the 70s but has made a comeback thanks to festivals. Last
August supermarket Asda reported sales of dry shampoo had increased by
37% on the previous year.
"People accept they're going to
be among the great unwashed for a few days and have found ways to deal
with it," says Poole. "I think expectations of what you look like at a
festival have also risen, the pressure is on to still look good after
days of sleeping in a tent and trampling through mud."
9. The wristband collection. Festival
wristbands have been called the new concert T-shirt. They are worn like a
badge of honour by many, often for a long time and regardless of the
germs they will have collected. "I know people who wear festival
wristbands for well over a year after the event," says Wingham. "In some
cases it's a status thing. When you add up how much someone has paid
for those wristbands it can easily be over £1,000."
10. The Olympic and Paralympics opening and
closing ceremonies. These might have featured steampunks, beds that
doubled as trampolines, big-name singers, mind-boggling acrobatics, huge
puppets and flying cyclists, but festivals had them first. Going off,
seeing weird stuff and then going back and telling your friends is all
part of the festival experience. "The Olympic ceremonies included the
type of stuff that has been going on at festivals for years," says
Williams
. "The artistry and performance side of things
is very British but it is now being exported to other countries." Anyone
going to a festival this year can expect anything from a 30ft
mechanical spider to fire manipulation - whatever that is.
Guess who I had in the back of my steampunk cab?
0 comentarios:
Publicar un comentario